Yuvraj Singh featured in a TV ad years ago with a tagline “Jab tak balla chal raha hai, thaat ha...
Yuvraj Singh featured in a TV ad years ago with a tagline “Jab tak balla chal raha hai, thaat hai, jab nahi chalega toh…” which just explained the life of a cricketer in those days. Cricketers usually have a career of around 5-10 years of regular feature in their national team and that too is dependent on various factors like whims and fancies of selectors, a player’s form or even luck. So every cricketer wanted something to fall back on post retirement, but now it’s not just about a cushion to fall back on, it’s cricketers are serious multi-million dollar brands themselves, they are exploring much beyond restaurants. Here are five cricketers who are smart business minds:
1. MS Dhoni
Leader on the field and off the field as well. MS Dhoni is arguably the biggest sporting brand in India right now. He owns a bike racing team, 1 franchise each in ISL and HIL being Chennaiyan FC and Ranchi Rhinos respectively. And with the upcoming biopic on him, just adds on to the moolah factor. He also has Gym chains set up and his own brand 7 (Seven) which offers a variety of products. His net worth is estimated to be $ 30M.
2. Virat Kohli
Kohli like his on field persona, is a fearless businessman, he too, like his co-skipper, venturing into what are untouched territory by cricketers. He has his own fashion line that goes by the name of WROGN, he is also investing into his digital avatar and the new age investment for millionaires, franchise business, he owns a part in the ISL team FC Goa, Pro wrestling franchise, Bengaluru Yodhas and an IPTL team UAE Royals. His friend and manager Bunty Sajdeh was quoted saying that they are exploring 8-10 new ideas.
3. Sunil Gavaskar
With India’s 1983 WC win, came the eyeballs and all the more attention on Indian cricket and with that an opportunity to be a part of the extreme commercialisation of cricket. He started India’s first sports management company PMG in 1985. He also owns a part in the Singapore team of IPTL.
4. Yuvraj Singh
Yuvi is the proud co founder of “YouWeCan” through which he invests into various start-ups and has also recently launched a clothing line under the same brand. Yuvraj Singh was always a reliable name for fans during his presence in Indian team and thus his brand is expected to be favourite amongst fans too.
5. Anil Kumble
It wasn’t yesterday when Kumble started game development in India. he has been doing this for years through his company “TenVic” which he co founded with Vasant Bhardawaj, Ex-India table tennis player. TenVic focuses on Grassroots sports development, Lessons from sports programme viz. sports implemented in corporate world and sports branding.